Chad has been involved in import and export in Africa for over 21 years. During Covid in 2020 he started a podcast to help others learn about business in Africa and the Africa Continental Free Trade Area. Within 6 months, the podcast had become a media partner of Intra Africa Trade Fair (IATF) an initiative of Afreximbank, in collaboration with the Africa Continental Free Trade Area (AFCFTA )Secretariat and the African Union. Through the 130 episodes published Chad realised the need to get more people educated on the opportunities in Africa and at the same time share lessons to Africans, on how to build global brands and businesses. He is using his social media platforms and golf speaking engagements to achieve this.